Marketing Strategies

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11/25/2007

The One Word that Defines a Successful Service Business
That one word not only applies to a pure service business but also to a product business where some form of service is part of the customer experience. Tom Wilson, who has over 30 years experience in the services sector, explains what that word is. And he shows you how to make it the one word that will deliver success to your business. Time 10 mins.

11/23/2007

How to Select a Name for a New Business
How important is the name you select when starting a new business? In this Podcast, Tom Wilson argues that it is very important and he shows you how to go about the process of finding the right name.

11/23/2007

Convert All Your Workers into Sales People
Selling is a whole business function and every person who works for you should be sales-oriented. This podcast explains what that means. It will show you how to create the right selling environment. And explains how pursuing this strategy will give you a signficant competitive advantage. Time 10 mins.

11/23/2007

How to Win Back Former Customers
Reactivating past or non-active customers is a well proven way to build your business. It is also one of the simplest and cheapest strategies to implement. Yet many small businesses seem reluctant to pursue it. In this podcast, you will learn why people leave; the most effective ways to go about contacting them again; and what to say to persuade them to start re-buying from you. Time 10 mins.

11/22/2007

How Changing Your Name Can Boost Your Sales
In this Podcast, Tom Wilson takes you through five situations in which changing your existing business name could help you increase your sales. Time 7 mins.