Learn the 10 Diverse Sources of Multiple Sales Growth - Chapter by Chapter

1. Get the Marketing Fundamentals Right
The ideas in this chapter show you how to apply marketing principles to your business to radically improve how it performs. And to set it up for those increased sales.

2. Power-up Your Selling Tools
This chapter gives you great ideas for firing up your selling tools and heightening their selling power. For example: how to promote gifts and prizes to boost response levels and how to use three-dimensional mailings.

3. Harvest More Prospects
Before you can start acquiring new customers, you need to identify prospects. Prospects are the raw materials of customers. In this chapter, you'll find a raft of ideas on how to improve your prospecting, how to find more prospects, and how to find more of these that you can turn into customers.

4. Convert More Prospects Into Paying Customers
Having identified your prospects, your next vital task is to turn these into paying customers. In this chapter, you'll find at least 18 separate ideas and strategies on how to achieve that conversion – more effectively, and more often.

5. Exploiting exhibitions and events
Any business, of any size, can use exhibitions and events to promote both the company name, and/or to directly sell its products and services. This chapter contains ideas and strategies that will help you exploit exhibitions and events. And turn them into sales.

6. Turn "Risk" to Your Advantage
Risk reduction or risk aversion, where people tend to buy and rebuy only products that they know, is a common practice. And it's especially a danger for the small and start up business. The ideas in this chapter will not only show you how to overcome risk aversion but also how to turn it to your advantage to increase your sales. And boost your competitiveness.

7. Leverage the Power of The Internet
Most firms, even the sole proprietor, can benefit from using the Internet. In this chapter, you'll find 17 great ways in which to leverage the Internet to multiply your sales. You'll learn not just how to use the Internet more effectively to sell your goods and services (e-commerce) but also how to leverage it as a powerful promotional tool (e-promotion).

8. Outsmart Your Competitors
In this chapter, you'll find at least 13 ideas on how to outsmart your competitors and steal sales and customers from them. For example: how to create and leverage competitive advantages and USP's; how to find and focus on less competitive market segments; how to position your products and services to make them appear different from those of the competition.

9. Develop New Income Streams
Here, you'll find ways in which to create new income streams and opportunities to widen your existing sources of income. These ideas will help you open up avenues for your business that you never dreamed possible. Or perhaps that you thought weren't relevant to you.

10. Get More Sales From Existing Customers
The title of the chapter says it all. You'll find a host of ideas and strategies that will help you: increase the value of what customers already buy from you; encourage your customers to buy your wares more often. You'll also find ideas to help you keep your customers for longer. And how to manage and develop your key customers for an additional share of their purchases.