"Thank you. I've learned so much (from the manual) about marketing my small business... What I especially like is not just that it is a fantastic guide on writing a marketing plan but that the information is so accessible and the "instructions" so easy to follow. This manual has shown me that it is a lot easier to write a your own really effective plan to grow your business than I realised."
- Duncan Harkness, Silver Fox Tours
A Step by Step Guide to Your Own Marketing Plan
Here's what the manual contains:
Section 1 of the Plan: Background
You will learn the six steps you need to address to provide the necessary backdrop to the plan – to put the plan into the context of your business. And how to you address these.
Section 2: Current Situation
This is the most important section of your marketing plan: you must know precisely where you are now, if you aim to go forward. In this section, you learn how to analyse your:
You'll learn how to look for strengths, weaknesses, opportunities and threats – based on the four growth principles model – which you can use in the rest of your Marketing Plan.
The manual will show you how to select those issues that matter to you. And how you set these out in order of their value and importance.
Section 3: Assumptions
This short section will show you how to identify assumptions that are critical to the success of your plan, and how to deal with them.
Section 4: Objectives
Here, you'll learn how to set realistic and attainable objectives for the 3 or 5 years of the strategic part of your plan. You'll also build sales forecasts – again following the four growth principles model.
Section 5: Strategies
This is where you set the strategies you need to achieve your objectives. The chapters in this section will explain and step you through the numerous strategy options open to you, covering:
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Branding & Positioning
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Competitive Strategy and the Competitive Advantages you intend to deploy
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The products and/or services you'll sell and the markets you'll sell them to
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How you'll go about determining your prices to maximize sales and profits
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Channel selection – the best routes to your customers, including help with “push” and “pull” strategies if you sell via the likes of stores
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Your people strategies
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Your processes – this only applies if yours is a service business
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Your selling strategies – how you'll sell your products and services, e.g., advertise, use direct mail, market on the Internet, and so on.
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How to get more sales from existing customers, e.g., key customer management, up-selling, cross-selling, packages, and so on.
You'll learn about the various strategy options and how to select those that will deliver for you.
Section 6: First-Year Operational Plan
Here, you will learn how to develop Tactical and Action Plans for the first year. These are the plans that you'll begin working with and implementing to achieve your growth objectives.
Section 7: Implementation & Control
It's a waste of time and resources developing a marketing plan – and then ignoring it. The manual will show you how to implement your plan and how to develop the right procedures to be able to monitor its progress. And how to take action to put things right if sales are not going to forecast.
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Every Moment You Delay is a Sales Opportunity Lost
Why You Must Buy Right Now "How to Write a Marketing Plan"
- It will show you step by step how to write marketing plans that will deliver rapid and sustainable sales growth to your business.
- A substantial marketing plan tool with over 300 A4 size pages.
- The material is jargon-free and simple to understand.
- The manual assumes that the reader has little or no prior marketing knowledge.
- It doesn't just tell you what to do; it shows you how to do it – with simple and easy-to-follow instructions.
- Step-by-step directions on how to write a marketing plan that will grow your sales – fast. Not once, but repeatedly.
- Learn instantly what a good marketing plans should contain and how they they should look.
- Complete with marketing plan template, sample marketing plans and practical examples.
- Loads of affordable marketing strategies and ideas – designed especially to grow your new or small business..
- Detailed and easy-to-follow instructions on how to conduct marketing research on your own.
- Learn techniques you can apply to other parts of your business
- Learn how to conduct a Customer Survey and download a questionnaire you can use or adapt.
- Learn how to write a 3/5-year Strategic marketing plan, plus One-Year Operational and Action plans.
- Acquire a variety of new marketing skills and techniques
- List of information sources you can quickly and easily consult
- The manual tackles your marketing plan, section by section – meticulously taking you through every step
Download and enjoy free sample chapters NOW. Simply click the "Free Sample" button in the left column.
